Swarovski opened a flagship store in Shinsaibashi, Osaka, Japan, this week as the brand continues its regional growth in Asia.

Spanning more than 122sqm across three floors, the store has been designed by global creative director, Giovanna Engelbert, and showcases the brand’s signature colours alongside its crystal heritage.

The ground floor – styled in blue – will offer jewellery, watches, and accessories, including an interactive earring spinner and a display of Swarovski Created Diamonds.

The yellow-themed first floor will focus on lifestyle and gifting, featuring home decor, collectibles, and collaborations with Rosenthal.

On the pink-hued top floor, Swarovski will highlight its heritage and innovation, presenting the new Vienna collection, the Millenia line, and pieces from the Swarovski Creators Lab.

Masaki Suzuki, GM of Swarovski Japan, said the new store aims to offer customers a luxurious space and experience the entire “universe” of the brand.

“Swarovski Osaka represents our retail evolution,” said Suzuki. “It is a refined space where creativity, craftsmanship, and savoir-faire come together in a truly immersive experience.”

The Osaka opening follows recent store launches in New York, Milan, and Seoul.