Swedish fast fashion retailer H&M has expanded its online reach in Asia, opening the H&M Japan eCommerce site.
“We are proud to announce that we successfully welcomed our Japanese customers to a new and extended online experience on April 14,” the company said in a statement.
The H&M Japan Online shop will offer the same collections as in the company’s brick-and-mortar network, store giving customers access to a wide range of clothing and accessories including ladies, men’s, teens and a full children’s line. There will also be exclusive “online-only” items available all year-round.
The H&M Japan online launch will also include an H&M Home offer, which “brings fashion and fun to interiors” with a seasonal selection of products for every room in the home,” the company said.
“Online shopping at hm.com completes the H&M experience.”