Metro unveils My-Mart concept
Germany’s Metro Group has opened two My-Mart convenience shops in Shanghai, revealing its new concept.
Both stores opened the same day in Putuo district, where Metro China has its headquarters and flagship stores. One is about 110 sqm, near a subway station, and the other about 70 sqm. Both shops offer Metro’s exclusive imported products, private label lines and traceable fresh fruits, as well as about 100 ready-to-eat items.
Metro China plans to make the My-Mart convenience shops the offline self-pick-up spots for goods ordered at the group’s online shop.
More My-Marts will open in Shanghai and it is planned to roll out the concept to other cities in China through franchise.