Joe Fresh Philippines launches its first store in Shangri-La Plaza mall in Mandaluyong, Manila.

Loblaw Companies and its affiliates have partnered with Stores Specialists, Inc for the launch of the 674 sqm store, which offers a lifestyle range of collection for women, men and children.

Joe Fresh Philippines will open a second outlet in August in Trinoma mall in Quezon City.

Founded in 2006, the Canadian fashion retailer brings value to everyday outfit from footwear to accessories and beauty.

“I believe our spirited, modern designs and exceptional value for the entire family will resonate with fashion consumers here,” said Mario Grauso, president of Joe Fresh. “Leveraging SSI Group’s unparalleled expertise in the region, we look forward to providing an exciting and accessible new style choice in the Philippines,” he said.

Anthony Huang, president of SSI Group Inc said “Joe Fresh further strengthens our lineup of value brands, allowing us to tap and delight an even broader base of Philippine consumers.”

The new Philippines stores are designed to mirror existing Joe Fresh locations around the world. They are clean, modern and uncluttered, creating an environment that showcases colorful and contemporary Joe Fresh collections.