South Korean cosmetics manufacturer AmorePacific plans 10 more stores.
AmorePacific Hong Kong plans to capitalise on the soaring demand for K-beauty brands experienced by its present stores in Lane Crawford at IFC Mall in Central, and Lane Crawford in Canton Rd, Tsim Sha Tsui.
“To differentiate ourselves, we are going to give customer experience a higher priority, offering more services such as beauty consulting,” says Hong Kong marketing director Jeff Cheng.
AmorePacific has reported a rise of 21.8 per cent in group sales.
Established in 1945, AmorePacific owns nearly 30 brands and has been expanding worldwide. It has research centres in Japan, Korea, France and Shanghai. Hong Kong is regarded as a strategic bridgehead for its expansion across the greater China region.
Two flagship brands, Laneige and Sulwhasoo, were introduced in Hong Kong in 2002 and 2004 respectively, with the luxury brand AmorePacific opening in Hong Kong in 2014.