Chinese luxury jewellery brand Qeelin Hong Kong has expanded with a new store at Elements shopping mall in Kowloon. 
A fresh design concept is aimed at enhancing the shopping experience. The facade is in bold black and red in contrast to the warm ambience inside the store.

To mark the opening, Qeelin has unveiled an exclusive fine jewellery collection exclusive to the store. The new Yu Yi extension pieces draw inspiration from the myths and legends around the Chinese longevity lock.

“The design is imbued with deep-rooted symbolism from the Middle Kingdom, and combines cultural significance with technical acumen and fine craftsmanship,” says the company. The collection pays homage to accessories worn during the Qing Dynasty, with the silhouette of Yu Yi resembling an ancient longevity lock, a herb of spiritual potency often used as a motif in classical arts and crafts.
The collection includes necklaces, earrings, bracelets and rings in white or rose gold, embellished with diamonds.