Japanese department store Aeon is about to open its second flagship Aeon Style store, in Whampoa Garden, Kowloon.

Aeon Style has a new look with lifestyle zones and other new elements. The store is close to the MTRKwun Tong Line extension, which opens soon.

Aeon’s general merchandise stores have floors and layout divided into by food, fashion and household departments, with mainly self-service shopping. Aeon Style breaks this tradition by offering comprehensive lifestyle selections. On each floor, the lifestyles layout offers diversified specialty goods as well as basic commodities. Customers will be offered advice and have a chance to try products.

Aeon Style’s concept is to provide customer “happiness” through four pillars of experience…

Merchandise & Sales Floor The merchandise assortment aims to be comparable to specialty stores with more choice. The sales floors present the merchandise on a lifestyle basis, with related products being displayed together for more convenient shopping.

Concierge & Communication Aeon Style aims to offer higher service levels, including product education. Enhanced communication will enable customers to better understand the value of the products.

Experience & Service Customers have a chance to handle products, or taste foods. Through these experiences, customers can learn the value beyond appearance.

Interior & Environment The store’s interior, including passageways and lighting, has been redesigned and enhanced to create a comfortable shopping environment. Gathering spaces are included where shoppers can take a rest.