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JD.com forms partnership with Yimutian

China-based eCommerce firm JD.com has entered into a strategic partnership with agriculture eCommerce company Yimutian.
An agricultural products supply-and-demand matching platform, Yimutian will co-operate with JD on agriculture financing services, and agricultural product retail both online and offline.
Yimutian has agreed to provide resources and expertise complementary to JD’s own agriculture eCommerce platform, which sells seeds, fertilisers, pesticides and farm tools. The deal is being backed by GX Capital and Sequoia Capital.
JD has built 1500 agriculture eCommerce centres in China, while Yimutian has B2B verticals of supply-and-demand information, agricultural product prices and transaction support Services. Founded in 2011, it claims to have more than two million users, a mixture of buyers and sellers of 12,000 products.

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