Internet services company Rakuten has acquired a 100 per cent stake in Fablic, which provides consumer-to-consumer (C2C) marketplace mobile app Fril.

It has made Fablic a wholly owned subsidiary. No financial details have been disclosed.

Fril was Japan’s first C2C marketplace mobile app in July 2012, with cumulative downloads now exceeding 5 million. In November 2014, Rakuten launched Rakuma, a C2C marketplace app mainly for smartphones. Fril has focused on fashion and beauty products, while Rakuma offers diverse product genres.

Rakuten is planning to let users log into Fril with their Rakuten member ID, and implement point campaigns using Rakuten Super Points.

Founded in Tokyo in 1997, Rakuten offers a variety of services for consumers and businesses with a focus on eCommerce, finance and digital content. Since 2012, it has been ranked among the world’s Top 20 Most Innovative Companies in Forbes magazine’s annual list.

Established in 2012, Fablic founded Fril as a C2C flea-market app, and also has Ride, a similar app centred on motorcycles.