A ceremonial ribbon-cutting featured Taubman Centers chairman/president/CEO Robert Taubman, Taubman Asia president René Tremblay and Shinsegae Group vice-chairman Yong-Jin Chung.
With nearly 100 per cent occupancy, Starfield Hanam has nearly 300 stores and restaurants. The 1.7 million sqft (157,000 sqm) centre is anchored by Korean department store Shinsegae, and offers fast fashion, luxury items and dining and entertainment destinations.
“Starfield Hanam is Taubman Asia’s first ground-up development,” Taubman told guests at the official opening.
“South Korea’s first ‘shopping theme park’ is a new business model for the country, integrating the brick-and-mortar shopping experience with E-mart distribution,” said Yong-Jin Chung.
Starfield Hanam’s international luxury brands include Balenciaga, Bulgari, Burberry, Fendi, Ferragamo, Gucci, Louis Vuitton, Miu Miu, Prada and Saint Laurent. Fast-fashion favourites include Cos, H&M, Massimo Dutti, Oysho, Uniqlo and Zara.
With 110,000 sqft of dining options, Gourmet Street on the ground level has 17 restaurants and cafes while the Eatopia food court offers 18 kiosks in an indoor/outdoor seating with views of the Han River and Gumdan Mountain. Restaurants include Devil’s Door, Everest, Hanwoori, Phoenix Yumcha, Pyeongyang Myeon-Ok and Vecchia e Nuovo.
Starfield Hanam also has BMW, Genesis, Hyundai and Harley Davidson showrooms, with Tesla to open soon.
On the entertainment side there is the 11-screen Megabox cinema, a Sports Monster sportsplex offering basketball to rock climbing, and the 112,000 sqft Aquafield indoor/outdoor water park.
Just east of Seoul, Starfield Hanam is the largest western-style shopping center in South Korea.
Taubman Asia is a subsidiary of US mall company Taubman Centers, and its platform for expansion into China.
Shinsegae Group is a retail company with 33 subsidiaries, its main businesses being Shinsegae department store and E-mart.