Actress/singer Karena Lam is helping launch the latest recycling campaign by Nespresso Hong Kong.
Working with agency Flare Communications, the coffee company will feature Lam in a series of video promos as part of the campaign.

Using the hashtag #TheCapsuleJourney, the brand hopes to educate consumers about the Nespresso recycling value chain and the brand’s global and local sustainability commitments.
A range of promotions will be introduced to encourage its Hong Kong club members to recycle their used capsules, says Nespresso Hong Kong country manager Roger Staeheli.
The video is published on YouTube and the brand’s Facebook page.