Malaysia’s chicken-based restaurant chain Kenny Rogers Roasters will open its first outlet in India this month, aiming to expand to up to 50 stores in the next five years.
Its first restaurant will be in the Gardens Galleria Mall, Noida.
“We are eyeing a Rs 200-crore [U$30 million] turnover from the Indian market by 2021,” says master franchisee Troika Hospitality India managing partner Rajeev Chawla.
He says the plan is to open eight to 10 restaurants in north India by the end of next year, after which expansion will cover other parts of India. The stores will be a mix of company-owned and franchises.
Known for its chicken offerings, Kenny Rogers Roasters will also serve vegetarian food in India, he says.
Owned by Malaysia’s Berjaya Corporation, there are more than 400 Kenny Rogers Roaster restaurants in 14 countries including China, Malaysia, the Philippines, Singapore and the US.
Kenny Rogers is an American singer/songwriter and member of the Country Music Hall of Fame who is now 78 years old. He teamed with John Y. Brown, the governor of the state of Kentucky, who had also helped develop Kentucky Fried Chicken, to launch the first Kenny Rogers restaurant in Florida in 1991.
It expanded to Brunei, China, Indonesia, Malaysia, the Philippines and Singapore, with Berjaya acquiring the group from Nathan’s Famous Inc in 2008.