A striking new Dior fine jewellery and timepieces boutique opened during the recent Paris Fashion Week, at 34 Avenue Montaigne, just opposite Dior’s historic Paris address.
In 1947, Maison Dior opened its first boutique at 30 Avenue Montaigne, home to both Dior ateliers and the iconic women’s fashion boutique.
The new Dior fine jewellery store was designed by architect Peter Marino – who oversaw the renovation of the 30 Avenue Montaigne boutique in 2007. It blends “modernity and timeless elegance”, says Dior.
The boutique offers a VIP salon and features furniture by Vincenzo de Cotiis, and artworks by Dana Buckley, Damien Hirst and others.
Victoire de Castellane, creative director of Dior Joaillerie, has revisited star timepieces including La D de Dior and Dior VIII Grand Bal Coquette (pictured) graced with delicate green lizard and alligator straps.
On the jewellery side, she drew inspiration from the Avenue Montaigne spirit to rethink several pieces in the Archi Dior collection, with each piece named after an iconic line or dress. Five exclusive creations have been added to the collection: the Bar en Corolle ring, along with a necklace, two pairs of earrings and the Milieu du Siècle ring. Precious gems and metals play off one another in these exquisite creations, from white gold and diamonds to emeralds and tsavorite garnets.
