Jakarta branded fashion reseller Banananina has moved into eCommerce in a bid to reach potential customers outside the Indonesian capital.

The company, which launched in 2009 through now-defunct eCommerce site Multiply, offers apparel, bags, shoes, accessories and beauty products. Its new website will also offer men’s products for the first time.

Founder Fitri Maya Safira says the new sales channel is expected to grow daily transactions from 30 to 70 items.

Banananina claims its luxury goods all have original guarantees as they come from licensed suppliers. Online buyers will be given a return guarantee, particularly for shoes.

Fitri says her company’s customers live as far apart as Aceh, Bandung,  Biak, Jayapura, Makassar, Surabaya and Timika.