Tesco Malaysia has partnered with online grocery platform HappyFresh to expand its capacity and capability to fulfill online orders.

Shoppers are offered more than 12,000 products, including the grocery group’s private labels, while fresh produce is selected by HappyFresh’s concierge shoppers in Tesco Malaysia hypermarkets.

All products sold via HappyFresh are offered at the same price as the products in store, including discounted items. Shoppers will receive their delivery within one hour after placing their order, or during a one-hour time slot they specify.  

Tesco Malaysia tapped into online shopping about three years ago with its home-delivery services, discovering a gap in the market where time-pressed online shoppers want to receive their goods at a specified time.

Following a six-month trial with HappyFresh and five Tesco hypermarkets, fulfilling orders from 2500 HappyFresh users, the retailer is rolling out the service in Klang Valley.

“Most consumers today do not have the time to drive out to a store and buy their groceries weekly,” says Tesco Malaysia CEO Paul Ritchie. “The internet lets them do all of that with a click of a button.

“By expanding our multi-channel reach through HappyFresh, we continue to serve our customers’ online and on-demand shopping experience by making it even more seamless.”