Korean group CJ Foodville has opened two Tous Les Jours cafes in Chongqing with plans to expand further into China’s inland cities.
CJ Foodville is running its Tous Les Jours business in China in the form of direct ownership and master franchise. It already has stores in Beijing, Chongqing, Guangzhou, Shanghai, Suzhou, Tianjin and Weihai. It has master franchise chains in 10 provinces plus stores under a master franchise contract in Xinjiang autonomous territory. At the end of December it had a total of 140 stores in China.
A company official says the aim is to open more than 100 locations in China this year, and more than 1000 by 2020. “With the opening of the Chongqing location, we are set to move into the western part of China.”