California-based Fatburger of Fog Cutter Capital Group is on its way to expand to Asia in partnership with a Chinese company.

Fatburger has team up with Puji Capital, a Shanghai-based boutique investment bank and asset management firm, to expand across greater China, Taiwan and Singapore.

The partnership for Puji Capital signifies a significant step in its international expansion plans into Asia. It represents the largest multi-unit development agreement in Fatburger’s company history and will expand the franchise from four units in Beijing and Macau into a network with hundreds of restaurants throughout greater China.

“We are confident that Fatburger’s premium quality and unique atmosphere offer a new and exciting restaurant experience to the region’s increasingly affluent and taste conscious consumers” said Puji Capital representative Robert Eberenz.

“We are currently in discussions with key local real estate and food service executives to promote the greater China business, and are looking forward to partnering with Fatburger in other Asian countries as well,” he added.

Founded in Los Angeles, California in 1952, Fatburger is a fast casual restaurant serving beef, chicken, turkey and veggie burgers and sandwiches custom-made to customers’ preferences.

GB