Trans Retail Indonesia eyes expansion

Grocery retailer Trans Retail Indonesia plans to open dozens of stores this year in a challenge to the online retail industry.

This year it will open 30 stores under the Transmart Carrefour brand, says corporate communications GM Satria Hamid, without revealing costs.

Trans Retail Indonesia, part of business tycoon Chairul Tanjung’s CT Corp, has decided to go head to head with the burgeoning eCommerce scene, reports The Jakarta Post.

The retailer says it is determined to be more creative by way of promotional activities, intensive marketing and fresh products to lure customers to its stores.

“We will refresh several stores with a new concept,” says Satria, citing a combination of retail and culinary experiences, and play areas for children.

Trans Retail has 94 Carrefour stores nationwide, of which 15 stock the Transmart Carrefour brand. The house brand will be gradually rolled out to the other stores.


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