Japanese noodle brand Demae Iccho has opened a pop-up store at Gala Place in Mongkok with a ramen house theme for Chinese New Year.

It is selling a limited-edition New Year goodie bag and gifts featuring mascot Ching Chai of Nissin Foods, which owns the Demae Iccho brand. Visitors can also have free tastings of the new Demae Ramen straight noodle with miso flavour.

At the entrance of the pop-up store, a 5m-tall figure of Ching Chai with firecrackers in hand greets visitors.
Meanwhile, Hang Lung Properties’ Grand Plaza is showcasing vintage collectibles such as a mini noodle-clipping machine, mini slot machines, toys, a mahjong set, household decorations and diningware by Demae Iccho.