Samsung Malaysia Electronics has launched its first Samsung Experience Store (SES) in Genting Highlands, at Sky Avenue mall.

It is a one-stop shop providing mobile phones and accessories as well as associated services.

Samsung Malaysia Electronics IT and mobile business unit VP Lee Jui Siang says the opening of the store is another step forward in the company’s plans to expand to different regions of Malaysia.

To mark the store’s opening, Samsung offered customers a chance to take home a personalised caricature mug specially drawn using a Galaxy Note 5. It also gave away a special-edition umbrella for Samsung product purchases.