Asian eCommerce platform Qoo10 has launched a GPS-enabled mobile game called MameGo! in Singapore.
Developed by the company, it is available on Qoo10’s online marketplace as well as its Qoo10 and Live10 mobile apps.
Similar to Pokemon Go!, the game issues three “Mameballs” to Qoo10 shoppers on a daily basis to unlock and catch “Mamemons”, which can be exchanged for discounts, sale coupons or Qpoints. Mameballs can also be collected through electronic direct mailers, mobile pushes and loyalty programs.
Qoo10 says brick-and-mortar retailers can use MameGo!’s GPS feature to attract shoppers.
“The future of retail is no longer divided between online and offline, but one converged platform offering consumers an end-to-end shopping experience,” says Qoo10 brand manager/PR Jacob Yu. “As consumers’ shopping appetites continue to become more sophisticated and as they demand more personalised experiences, it will take a concerted effort to boost the Singapore retail sector.”
To help retailers leverage the game to increase brand awareness, MameGo! offers exclusive branded Mamemon characters, also known as Brandmons. More than 100 retail brands are exploring the adoption of MameGo!, each with personalised Brandmons, says Yu.
“Singapore remains a key growth market for us, and initiatives such as Mame Go! are aligned with our mission to create a marketplace that benefits everyone – not just customers, but also the retail ecosystem as a whole.”
