Liv Tyler to be new face of Triumph Essence
Actress Liv Tyler has been selected as the new face of Triumph Essence for its autumn-winter 2017 global campaign.
Tyler, 39, is the daughter of Aerosmith lead singer Steven Tyler, a former child model, and as an actress is most famous for starring in the Lord of the Rings trilogy.
While no images have yet been released of the new range she will be modelling, Tyler was photographed by famous fashion cameraman Rankin.
Triumph says the casting of Tyler marks an exciting new direction for the brand and the campaign will celebrate “female sensuality and body confidence”.
“Liv Tyler encapsulates everything synonymous with Triumph Essence. Beautiful, elegant and exuding female confidence,” said Suzanne McKenna, global head of brand with Triumph, announcing Tyler’s appointment.
“She truly is a modern woman in every sense, a mother and actress with a fierce sense of femininity that women across the world can relate to. It is her genuine spirit that translates into our new campaign and we are thrilled to be working with her.”
This season the premium Triumph range takes on the glamourous theme of ‘Opulent Art Nouveau’ and features “delicate and intimate styles which Liv will showcase, crafted in velvet embellished mesh, Leavers lace and luxurious silk satin,” the company said.
Tyler said she has known and admired Triumph for many years.
“It has such history. The Triumph Essence collection is really special and has both a playful, feminine and chic style, which I love.”
The Triumph Essence campaign will be seen in print, online and in retail from October 2017 and follows the launch of the recent global Triumph brand campaign, ‘Find the One for Every You’ also shot by Rankin.
“Liv is such a natural beauty and this campaign was such an easy shoot. Her timeless elegance and Hollywood glamour is what we have managed to capture,” said Rankin.