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Taiwanese bubble-tea chain Presotea eyes Vietnam

Taiwanese bubble-tea chain Presotea is looking for franchisees in Vietnam to expand its international network.

Owned by Good Young, the brand currently operates 340 outlets in five countries, with more markets to come.

During its expansion plan, Presotea is looking at Vietnam market, where the milk- and bubble-tea market is expanding rapidly, with numerous international brands already on the ground.  

Any new bubble-tea brands planning to arrive in Vietnam should keep an eye on experienced players with huge customer-base such as Gong Cha, Koi The.

However, Presotea’s overseas business manager, Jackson Kah, is optimistic about Vietnam opportunities.

“I don’t think the market here is competitive. We are in Canada, Indonesia, and especially in Taiwan, which is the most competitive market for bubble-tea. And yet, we have 200 shops there,” he said.

What makes Presotea different from other players and become the biggest fresh-tea chain in Taiwan is the using of espresso-type machine to brew tea in a bulk bucket, which preserves the fresh taste of the tea. By using tea buckets, Presotea is also able to save and control the quantity of ingredients quantity for the stores.

Presotea 1

Presotea’s menu is filled with various kinds of high quality tea including Jasmine green, Oolong, Sencha green and Darjeeling. Customers can hand-pick the ingredients to make their own cup of tea.

“We are looking for partners to set 30 to 50 stores in Vietnam, with five in the first year,” Jackson said.

The franchisees should have experience in chain restaurant management, market development and understand consumption trends.

The franchise investment is upwards from US$1 million. Apart from providing standard administration and operation guidelines, Presotea provides in-store problem solving and operation consultation to assist franchisees in meeting the brand’s professional tea brewing standards.

Presotea presented at last week’s franchising discovery day in Hanoi, organised by Asian franchising specialists VF Franchise Consulting.

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