A month-long Hello Kitty collaboration with multi-brand accessories store Ete! has been proven so popular it has been extended until the end of this month.

It features not only a pop-up store at Silvercord mall in Tsim Sha Tsui, but also an online outlet.

The Hello Kitty pattern has transformed into a variety of bags, sneakers and accessories, together with dotted and multiple Hello Kitty ribbons.

Each day from Thursday until the end of the month, the first 10 customers at Ete! Hello Kitty online store will receive a $100 voucher. Earlier, shoppers were given free towel sets.