Discount retail giant TJX is to launch one of its European and Canadian brands in the US.

HomeSense, a homewares chain with 110 stores in Canada and 46 in Europe, will make its US debut in late summer, TJX CEO Ernie Herrman said during an earnings call.

While one store will be in the company’s home city of Framingham, Massachusetts, the locations of the other stores have yet to be revealed.

The chain will be operated as a complement to its existing 600-strong HomeGoods chain.

Herrman said HomeSense will offer shoppers a “dramatically different shopping experience” compared with HomeGoods. It will feature a different design and different product categories.

“HomeSense will offer customers a different mix of home fashions than HomeGoods, but at the same great value,” Herrman said. “We believe we are significantly underpenetrated in the total U.S. home market and feel there is enormous opportunity for us to gain share in this space.”