Asics China goes it alone in Shanghai

Japanese sportswear company Asics is relaunching its Asics Tiger brand in China with a first standalone store.

Located in Xintiandi, Shanghai’s lifestyle shopping location, the store is regarded by the company as a frontier for the relaunched sports lifestyle brand, inspired by retro athletic shoes. The store offers the latest and most exclusive Asics Tiger products including footwear, apparel and accessories.

Collaborations are also featured, such as the Asics Tiger and Porter footwear collection.

Asics Tiger
“Together with the first directly managed store at IAPM Mall, we have built a strong presence for the revived Asics Tiger brand here,” says Asics China GM Hilda Chan.

The standalone store’s design presents key concepts like high street, fluidity and immutability through elements like marble shoe walls, white centre tables, mortar walls and guard rails, the company says.

Meanwhile, two Asics Tiger stores have opened in Seoul.

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