South Korean superstar Kim Jae-joong is providing K-pop savvy to fashion label Moldir as its art director.

Moldir opened its first flagship store in Seoul in 2014.

“In a flawless production, whether in music or acting, fashion is something that can’t be left out,” says Jae-joong, who is a member of the pop group JYJ and a songwriter and actor as well. “Through the designs, I try to show the sensibility I have developed through my experiences,” he says. “What I consider most important is the material. To create a design that is not just instant fashion with a short-term, consumptive feel, high-quality materials must be used, which is why I care about every single little detail.”

From designing to choosing the cloth, the 31-year-old is deeply involved in Moldir’s creative process.

The label started with leather bags and accessories, but now includes ready-to-wear for men and women.

As well as its five-storey flagship store in the Cheongdam-dong district of Seoul, Moldir has an online shop and offers international shipping.