French luxury swimwear and lingerie brand Eres has just opened its first standalone boutique in Harbour City Shopping Mall.

The new stores showcases its swimsuits, bikinis and lingerie collections, reports fashion blog Butterboom.

“The brand is already super popular with celebs and style influencers for its prints and complementing cuts, so it’s about time that it made its way here,” wrote Butterboom’s editors.

Founded by Irene Leroux in 1968 as a swimwear label, the brand was acquired by Chanel in 1997, which expanded into lingerie the following year. Some fashionistas in Europe refer to Eres as “the Rolls Royce of swimwear”.

The new stores is at 260A, Ocean Centre in Tsim Sha Tsui’s Harbour City complex.