Kentucky Fried Chicken has launched an online merchandise shop, KFC Ltd, which features the fast-food company’s first collection of “quality fried-chicken apparel” and limited-edition items.
Starting from US$8, the debut collection includes t-shirts, enamel pins and framed artwork inspired by KFC and Colonel Sanders. The items are produced in limited-edition quantities.
Here’s what KFC has to say about its collectibles…
“Need to keep it classy for the office? Fried-chicken socks will add a pop of drumstick to any ensemble. If you’re looking for a matching tie, you can’t go wrong with a classic Colonel Sanders string bowtie.
“The ‘Finger-Lickin’ Good’ gold-plated necklace will let you proudly proclaim your embrace of the fried-chicken lifestyle.
“The Colonel Sanders pillowcase will let the dreamers in your life fall asleep each night next to the man who turned his dream of building a fried-chicken empire into a reality.
“Show off your hometown pride with the softest Fried Chicken USA sweatshirt.”
And to go right off the planet, the online store offers a 400-year-old meteorite. Retailing for $20,000, the one-of-a-kind space rock has been shaped to resemble a Zinger chicken sandwich.
KFC US director of media and digital Steve Kelly says the company plans to partner with apparel and lifestyle brands to create exclusive one-of-a-kind collaborations.
Based in Louisville, Kentucky, the KFC Corporation has more than 20,500 outlets in more than 125 countries and territories. It is a subsidiary of Yum! Brands.