One door closes, more opening for 7-Eleven Singapore

Following the termination of its 11-year partnership with petroleum company Shell, 7-Eleven Singapore plans to roll out 80 stores by the end of next year.

All 56 of the convenience stores at Shell petrol stations will close from early next year after the companies’ 2006 partnership agreement expired last month. However, 7-Eleven already has plans to open 30 stores by the end of this year, with another 50 to follow next year.

Shell ended the partnership as part of a rebranding exercise that introduces its own Shell Select and Deli by Shell convenience outlets.

However, the impact of the move “will not be material”, says a spokesperson from Dairy Farm Singapore, which manages 7-Eleven’s 422 stores islandwide.

“We have had a good partnership with Shell over the past 10 years, with 7-Eleven contributing to the growth of Shell’s business with positive outcome and increase in sales, profitability and customer count,” says the spokesperson.

“We respect their business decision not to renew the alliance arrangement in view of their plans to align their operations here with a long-term global business strategy.”


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