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Infiniti Motor Company aims to rev up retail

With a chance to boost retail innovation in Hong Kong, Infiniti Motor Company has partnered with venture capital firm Nest to launch Infiniti Lab Global Accelerator 3.0 under the theme “The Future Consumer”.

Infiniti has invited seven high-potential startups, two from Hong Kong and the others from Canada, Germany, Mexico, Sweden and the US, to its global headquarters to develop technologies to enhance the customer journey. The program will involve testing, evolving and refining their technologies to win over investors and industry leaders.

The Hong Kong startup ventures are ActiMirror and Cove.

“These exciting startups will have access to the Infiniti network of executives and ecosystem partners, and benefit from intensive business coaching and mentoring as well as exposure to established investors across Asia,” says Nest CEO Lawrence Morgan. “We have created a bespoke 10-week program for our startups and look forward to working with these high-potential businesses.”

Image 3 - INFINITI LAB Global Accelerator 3.0 features seven high-potential startups from around the world

Chance to pitch

Following the program will be Demo Day on December 13 at which the entrepreneurs will pitch their ideas to a panel of investors. They also have a chance to pitch their business cases to key decision makers from Infiniti and the Renault-Nissan Alliance.

“We are dedicated to supporting top entrepreneurial talent around the world and helping bring their ideas to life through comprehensive startup programs and world-class partnerships,” says Infiniti Motor Company GM for global business transformation Dane Fisher.

Image 1 - Charles Ng, Associate Director-General from Invest HK & Dane Fisher, General Manager, Global Business Transformation & Brand at INFINITI

To launch the venture, Infiniti hosted a panel discussion about the future consumer and using emerging technologies to  improve the customer experience. As well as Fisher, Visionaries 777 head of business development David Castaneda, Bluebell Group digital director Benoit Lavaud, and Red Ant Asia regional director Elisa Harca, Regional Director, Red Ant Asia discussed how disruptive technologies such as AI, Big Data and VR will transform consumer experience.

Headquartered in Hong Kong, Infiniti is represented in 50 international markets. Launched in 1989, it offers a range of premium automobiles built in China, Japan, the UK and the US. The brand is known for its design and innovative driver-assistance technologies. Last year it became a technical partner of the Renault Sport Formula One team.

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