Hublot Vietnam is making its debut with a pop-up store in Hanoi Sofitel Metropole Hotel this month.

This was announced by the luxury Swiss watch brand CEO Ricardo Guadalupe while introducing the limited-edition Classic Fusion Fuente 45mm in Ho Chi Minh City.

Hublot is distributed in Vietnam by THG S&S, a JV with Hublot’s long-term partner The Hour Glass and Vietnamese company S&S, which also distributes other watch brands such as Richard Mille and SevenFriday.

After long research, Hublot has recognised Vietnam as a potential market as its citizens have been buying the brand in other countries like Singapore and Thailand, says Hublot Vietnam brand manager Hoai Anh. “All our collections, including limited editions, are available here.”

The brand also offers lower prices for the Vietnam market.