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Asia helps Moncler apparel revenue climb

International markets, including Asia, helped produce double-digit growth for Moncler outdoor apparel brand in its first nine months.

Its interim figures show revenues of €622.9 million (US$724.9 million) for its international markets, up 18 per cent (or 19 per cent at constant exchange rates).

Asia Pacific accelerated in the third quarter, says the company, thanks to strong performances and organic growth in the retail channel as well as network expansion including the relocation of the Hong Kong Harbour City store to a flagship on Canton Road.

Both Japan and Korea had double-digit growth.

Overall, consolidated revenues for the nine months rose 15 per cent to €736.8 million (16 per cent at constant exchange rates). For retail revenues the rise was 19 per cent (20 per cent) to €477.8 million, which Moncler attributes to organic growth and the development of its monobrand retail store network.

With rapid evolvement in the luxury goods industry, consumers are running along paths far different to the past, at times breaking well-established moulds, says Moncler chairman/CEO Remo Ruffini.

“Engaging this consumer means using new tools and codes alongside more traditional approaches. I believe it is essential, today more than ever, to look ahead with even more boldness and courage. For this reason, we are working on important new projects.”

As at the end of September, Moncler’s monobrand distribution network comprised 195 directly run stores, an increase of five, and 48 wholesale shop-in-shops, up six units. Of these, 95 were international, with two additions.

Moncler was founded in Grenoble, France, in 1952 and now has its headquarters in Italy. Ruffini took over the company in 2003.

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