Paul & Shark sportswear has taken more than year to reach the city after landing at Hong Kong International Airport with a boutique store.

Its new a flagship at Elements mall in Tsim Sha Tsui covers 140sqm and features a minimalistic design in white with the brand’s iconic blue using mirrored steel, marble, metal, glass and wood.

To mark its opening, the brand presented a photo exhibition by Chinese visual artist Chen Man focused on the shark spirit. It will be open until the end of Tuesday.

A special guest at the official opening was Hong Kong Women’s Federation honorary president Pansy Ho. Paul & Shark is donating a share of the proceeds of sales to support the federation, which supports women’s leadership and gender equality, and protects women’s legal rights.

Paul & Shark was founded in 1975 and is distributed in 73 countries and 458 cities, including Singapore.