A holographic display is being used in a campaign to launch the latest footwear collection for Skechers Singapore.

Unveiled by Moove Media at the Dhoby Ghaut MRT interchange station, it features a 3D moving image of shoes dancing, tied in with a TV commercial featuring brand ambassador Zico, a South Korean rapper, as well as wallscapes.

Murals are also on display at the Clarke Quay, Sengkang, Serangoon and HarbourFront MRT stations.

“Creating 3D holographic displays for retail products is like featuring the actual products, ” says Moove Media CEO Jayne Kwek. “Consumers can immediately see how they look. ”

The campaign ends on November 14.