Passengers arriving at Hong Kong International Airport pass through a sparkling “tunnel” as part of an immersive brand experience introduced by Italian luxury house Bulgari in conjunction with JCDecaux Transport.

For the launch of Bulgari’s new Divas’ Dream jewellery collection, lightbox displays and massive posters along the walls lining the travelators greet passengers moving through the arrivals concourse.

As a first for the brand, Bulgari is using gloss lamination in its displays to underscore the sparkle of its gemstones.
“We strive always for the best possible airport environment for advertisers,” says JCDecaux Transport MD Shirley Chan. “Working hand-in-hand with Bulgari, we have been able to take the zone domination to a whole new level. The ‘airport galleria’ maximises brand impact as passengers pass through.”