In partnership with laundry brand Miele, environmental NGO Redress has collected 4.4 tonnes of clothing after a citywide campaign proving that consumers have no wish to throw away  unwanted clothing, of which almost all can be recycled.

Engaging consumers on the value of keeping clothing in action for longer through better care, the clothing drive is part of Redress’ mission to save more clothing from landfills.

For two weeks, The Get Redressed x Miele Clothing Drive 2017 involved 30 organisations. The Hong Kong public donated unwanted secondhand clothing and accessories at multiple collection points.

Redress redistributed the collected items to eight charities – Christian Action, Friends of the Earth (Hong Kong), Green Ladies and Green Little of St James’ Settlement, Lizzie Bee, Pathfinders, Redress and Tung Wah Group of Hospitals.

Teams of corporate and individual volunteers spent four days sorting the donations, checking each item.

While studies suggest more than 60 per cent of Hong Kongers now consider recycling their clothes, we are still seeing 111,690 tonnes of textiles being sent into landfills each year, says Redress.

High-quality clothing and accessories collected during the drive is being sold at Redress’ secondhand pop-up shop until Saturday.