Chanel Japan launches new-look flagship

Following a three-year renovation, Chanel Japan has re-opened its flagship store on Namiki Dori in Ginza.

Initially opening in 1994, the store was the brand’s first Japanese standalone boutique. As well as new interiors, architect Peter Marino has given the nine-storey building a fresh facade with matte black and white panels alluding to Chanel’s iconic colour palette. For the first two months, the building will feature an artwork by Shuji Mukai.

CHANEL revamped-store-Ginza-Tokyo 5

Inside, the store features curated works from international contemporary artists, including an ink painting by Heinz Mack, a bronze relief by Anthony Pearson and a painting by Gregor Hildebrandt.

CHANEL revamped-store-Ginza-Tokyo 1

CHANEL revamped-store-Ginza-Tokyo 4

On the ground floor, bags and accessories are displayed on sleek shelving and custom-made cabinets. On the second floor, the palette is softer with beige carpeting and matching furnishings to background shoes and more accessories.

CHANEL revamped-store-Ginza-Tokyo-2

CHANEL revamped-store-Ginza-Tokyo 3

More bags feature on the third floor alongside the ready-to-wear collection, repeated on the next floor in a setting defined by gold and black accents.

On the eighth floor is Le Salon Beaute, which offers a fusion of western and oriental face and body treatments, while the top floor is home to Le Salon Prive, an exclusive event space.

CHANEL-revamped-store-Ginza-Tokyo-full

Comments

Comment Manually

I have read and agree to the Terms and Conditions and Privacy Policy.

Inside Retail Polls

The Best Shopping City in Asia 2019
Which Asian city offers the best retail experience?
x

SUBSCRIBE
FREE NEWS BRIEFS Get breaking news delivered

Privacy Preference Center