UK luxury beauty company Eve Lom has re-opened its Harbour City store after a redesign in collaboration with New York creative branding agency School House.
It reflects the agency’s image refresh for the 30-year-old brand.
A feature of the store is its multiple curved soundproof felt panels that block out the city sounds. Hard and soft materials such as slate, felt, porcelain and onyx have been mixed to create an environment of simplicity and depth, to mirror the products being sold.
Other store features are a consultation area, a full-line demo and testers display, and a retractable panel for privacy.
Eve Lom’s traditional colour palette of white and gold has been given a refresh with the addition of soft pink and green tones, inspired by the tones of the original balm cleanser, along with a soft black.
School House also designed the new global concept store for L’Occitane which opens in Canada today ahead of an international rollout next year.