Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events
×

Eve Lom presents fresh face at Harbour City

UK luxury beauty company Eve Lom has re-opened its Harbour City store after a redesign in collaboration with New York creative branding agency School House.

It reflects the agency’s image refresh for the 30-year-old brand.

A feature of the store is its multiple curved soundproof felt panels that block out the city sounds. Hard and soft materials such as slate, felt, porcelain and onyx have been mixed to create an environment of simplicity and depth, to mirror the products being sold.

Other store features are a consultation area, a full-line demo and testers display, and a retractable panel for privacy.

Eve Lom’s traditional colour palette of white and gold has been given a refresh with the addition of soft pink and green tones, inspired by the tones of the original balm cleanser, along with a soft black.

School House also designed the new global concept store for L’Occitane which opens in Canada today ahead of an international rollout next year.

You have 7 free articles.