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Marni China reopens Shanghai boutique

Marni China has reopened its renovated boutique in Shanghai’s Reel Department Store in the downtown district of Jing’An.

To celebrate the event, the Italian luxury fashion brand hosted its first-ever Marni Christmas Carnival.

This featured a limited-edition range of “Marni Visitors”, puppets the brand commissions from Colombian artisans for the festive season each year. A portion of proceeds from the sale of the puppets worldwide go to the Milan-based children’s charity Piccolo Principe.

In addition, five limited-edition trunk bags were also designed for the carnival.

The Shanghai store is one of 15 the brand has in China.

Founded in 1994, Marni has been undergoing a transformation since creative director Francesco Risso took over from founder/designer Consuelo Castiglioni last year. Risso was previously the designer of Prada womenswear.

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