Football superstar and fashion icon Cristiano Ronaldo has been appointed American Tourister brand ambassador.

Ronaldo is the holder of the FIFA Ballon d’Or Award for a record fifth time. The former Manchester United and now Real Madrid record goal-scorer has won 24 trophies, including four UEFA Champions League titles. He also captained Portugal to victory in the 2016 UEFA European Championship.

He has a global following of more than 230 million fans across Facebook and Instagram, and his appointment comes as Moscow prepares to host the FIFA World Cup in June.

“There couldn’t be a better time to bring Cristiano on board,” says Asia Pacific president Subrata Dutta of Samsonite, which owns the American Tourister luggage brand.

Ronaldo says that as a frequent traveller he appreciates the need for high-quality luggage that “still allows you to express your personality”.