Korean eyewear brand Gentle Monster has opened its fifth flagship store for China, in Guangzhou.

It has set up in two adjacent units at the Taikoo Hui mall, which is known for its luxury boutiques.

Like other Gentle Monster flagships, the store has a themed interior design, this time with cues taken from the realm of old folk tales. It specifically zooms in on the purifying process in which spirits transcend into deities.

The space is dotted with intricate objects. Some move or make sounds, but all look colourful and exotic. White walls, ceiling and wall-mounted panelling form a neutral backdrop for the creations, while Gentle Monster’s merchandise is showcased on shelving attached to the wall panels.