China’s Dayang Group invests in Australian suit brand

Australian made-to-measure menswear retailer InStitchu has received a AU$3 million investment from prominent Chinese suit maker Dayang Group.

The funds will be used to help the business continue its international expansion, upgrade its technology and speed up its production process.

Based in Dalian, Dayang Group has worked with several high-profile suit brands in the past, including Ralph Lauren.

“InStitchu has achieved great success building an incredible brand, a beautiful shopping experience, and a loyal customer base of fans all around the world,” the brand said in a statement.

“We’re looking forward to working closely with James, Robin, and the team to help InStitchu create a menswear experience custom-built for the 21st century.”

InStitchu co-founder Robin McGowan says the two companies have already been working together for the past two years and the investment came as “a natural progression” of their relationship.

Last year, InStitchu opened its first US storefront in New York City, in addition to enjoying 114 per cent year on year growth and tripling its staff to more than 60 worldwide.

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