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3.1 Phillip Lim settling into Seoul

US fashion brand 3.1 Phillip Lim is opening stores in Seoul via Handsome, the apparel unit of Hyundai Department Store.

Handsome says 3.1 Phillip Lim men’s and women’s apparel, bags and accessories have just gone on sale at outlets in the luxury hall of Galleria Department Store in Apgujeong.

Handsome, which has 27 global fashion brands in its portfolio, will expand 3.1 Phillip Lim distribution channels through Hyundai Department Store.

Launched by Chinese-American designer Phillip Lim in 2005, the label opened its first brick-and-mortar branded store for Korea in Cheongdam-dong in 2009.

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