Muji Korea has opened its largest store in Seoul’s Seodaemun district.

Called Muji Sinchon, the five-storey store offers new items and services, including Open Muji, Sinchon to Go, a cafe and a books department.

On first floor, Sinchon to Go shares information of Sinchon area and recommends famous places and shops, which aims to connect tourists and Sinchon area.

Bathroom and aroma goods are displayed in a Health and Beauty section while travel goods and backpacks are available in Muji to Go area.

There is also a coffee outlet on that floor.

One level up, customers can experience a custom embroidery service, having words or motifs applied to purchases.

Apparels and accessories are displayed in women and men categories in Muji Labo.

On third floor, Muji Yourself offers stationery products as well as the Muji signature Stamp It! service, which allows customers to create their own stamps and notebooks.

Books are sold for the first time at Muji Korea on the fourth floor.

The fifth floor is mainly for communications with a multi-purpose hall suitable for conferences, events, lectures, and workshops.