Philippine fashion brand Penshoppe has announced Zayn Malik as its newest endorser.

The British R&B singer made his debut with the Spring Summer 2018 Collection.

The brand has released photos show the singer wearing bold, bright prints and comfy-looking fabrics, fit tee with vertical stripes, and men’s resort shirt with floral print.

“As Zayn continues to dominate the global music charts, we also see him as someone who has also joined the world of fashion with his signature style. Through the years, Zayn has developed his own fashion-based following and continues to stand out in strength and style – just like Penshoppe,” says Jeff Bascon, Penshoppe’s brand director.

Zayn Malik used to be an endorser of Penshoppe’s with his former bandmates in One Direction in 2012.

After splitting from One Direction in 2015, Zayn released his debut solo album in March 2016.