Athleisure and lifestyle fashion store Caelum Green will unveil a pop-up shop in Pacific Place next month.
Its aim is to offer a visionary and tailored experience for customers in an elegant location. Launching on April 13, it will offer a personalised, customer-centric space extending the brand’s “style meets wellness” ethos.
The Pacific Place pop-up will integrate technology so customers can view a wider selection. The store will have iPads for customers to have easy access to other merchandise while experiencing the in-store curated collections. This will enable customers can pick out items online and try them on in the store.
Three limited-edition eco-friendly products will feature at the Pacific Place pop-up…
Creative Pillow x CG Case: This 100 per cent organic cotton pillow serves features script – “Inhale Confidence” and “Exhale Doubt”.
Le Pom Pom x CG: A colourful metallic collaboration with creative accessories brand Le Pom Pom – handmade earphone earbuds exclusive to the pop-up.
Mame Soy Candle x CG: Made from premium oils and 100 per cent soy wax, these candles burn cleanly and last much longer than most candles. Mame candles are hand poured and produced in small batches. The pop-up’s exclusive candle offers the blended scents of driftwood, orchid and sea salt.
“I think this pop-up is going be a wonderful opportunity for us to share our passion for lifestyle fashion and products that are beautiful, functional but don’t kill the planet,” says Caelum Greene founder Charlotte Tsuei, who previously worked in management roles at both Christian Louboutin and Pure Apparel Retail.
She established the brand two years ago, launching its e-commerce platform at the beginning of this year. A year ago, Caelum Greene opened a pop-up store in Landmark to launch two brands in Hong Kong.
