Pop-ups leading way for Dickies Vietnam in Ho Chi Minh City
Dickies Vietnam is planning to open its first Ho Chi Minh City flagship store.
Meanwhile, the American apparel brand is paving the way by opening pop-up stores at Diamond Plaza, Parkson C&T, Parkson Hung Vuong, Parkson Saigon Tourist and Takashimaya from this month through to June.
Dickies arrived in Vietnam in November under distribution deal between Son Kim Fashion and Williamson-Dickie, with a flagship store being opened at Vincom Royal City in Hanoi.
The group plans to open 30 Dickies stores in five years.