Storefront partners with Obsess to create short-term virtual reality stores

Storefront is pushing the boundaries of the retail industry by giving brands for the first time ever the opportunity to rent Virtual Reality pop-up stores right on its platform.

Retailers and e-commerce brands can now launch a virtual, fully customisable store powered by Obsess’ VR technology, featuring their own inventory and choosing any layout, decor and style.

The ‘Future of Retail’ is retail everywhere, according to Storefront

Storefront is making retail accessible to anyone in the world by now giving customers a unique selling and buying experience through Virtual Reality, in addition to its current retail space offerings. Now, anyone has the ability to experience a physical store with the ease of online shopping.

“We see this Virtual Reality pop-up store as creating a new category between e-commerce and a physical retail space. It’s a great in between,” says Joy Fan, Storefront’s CCO.

Get a taste of (virtual) reality

With this new partnership with Obsess, brands and retailers can now easily book space through a New York City, Los Angeles, or San Francisco themed virtual store.

Now with this virtual pop-up store, e-commerce brands can get a branded store environment without the need to invest in a physical space – just yet.

Virtual pop up by Storefront

“Our goal is to bring the visual merchandising and curation of retail stores into online shopping to make it a more guided and enjoyable experience,” explains Obsess founder and CEO Neha Singh.

By booking this virtual reality experience, brands will be able to increase digital engagement, reduce costs, create more traffic and acquire new data.

A unique initiative that allows Storefront to open all doors to all ideas.

About Storefront

Storefront is the world’s largest marketplace for short-term retail space rental, making it possible for brands to sell their idea anywhere; for space owners to activate their space with a click and for consumers to buy local; globally.

Storefront’s platform powers more than 10,000 listings, which represent more than 30 millionsqft of retail space. The company offers greater access to spaces in leading retail cities around the world, including Hong Kong, New York, Paris, London, Milan, Amsterdam, Los Angeles and San Francisco.

Since its launch in 2013, it has helped thousands of brands all over the world, including Google, Samsung, L’Oréal, Everlane, Shopify, Indiegogo; open temporary retail stores.


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