Priceza Indonesia data shows Ramadan boom
Ramadan month is the most popular time for online shopping in Indonesia, data from shopping search engine and price comparison platform Priceza Indonesia shows.
Click rates increased by 26 per cent compared to the previous month, its figures show, while transaction values rose by as much as 16 per cent.
Priceza Indonesia says this is in line with conventional shopping, where the turnover of traditional traders can double and even triple in some cases as Lebaran (Eid Al Fitr) approaches.
During the Ramadan period to its peak on Lebaran day there was a “significant transaction boom”, says Priceza Indonesia co-founder/country head Bayu Irawan.
“This means the traditional month of Ramadan is still going to be effective for e-commerce promotional programs.”
Indonesian consumers tend to spend their time shopping online during the holiday, says Priceza Indonesia. Its data shows the top three categories during the month are fashion, electronics and smartphones.
Priceza was established in Thailand in 2010, with the Indonesian offshoot starting in 2013 with nearly 4.5 million users a month. The platform is also active in Malaysia, Singapore, Philippines and Vietnam.